Google Analytics Social Monitoring – Likes &a far off Unlikes Trojan horse?

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I have written a few articles (here and here) approximately imposing and the use of the brand new Google Social Monitoring Analytics, announced on June 29, 2011.

It’s an excessively helpful addition to Google Analytics and a really perfect new software so that you can check the effectiveness of your website’s integration with Facebook, Twitter, Google +1 and (while the JavaScript callback bug will get labored out) the LinkedIn Proportion button.

However, for the reason that imposing Google Analytics Social Interplay monitoring on our blog, I’ve spotted that the rely of Fb Likes and Unlikes seems, well, off … method off.

Unnaturally Prime Collection of Unlikes in Google Analytics

For the length of July 17, 2011 to August 17, 2011, Google has recorded 177 Likes on our weblog and SIXTY FOUR Unlikes.

Now, possibly individuals are simply having a difficult time figuring out whether they like our content, however a 3:1 ratio of Loves to Unlikes looks like too many Unlikes and, as our weblog doesn't business in arguable topics, it simply doesn’t appear right.

Comparing Like / Not like Metrics among Fb Area Insights and Google Analytics

I determined to peer what Fb Area Insights had recorded for the Like Button for a similar period, and its Like general was 241 that is the full of Likes and Unlikes rely with Google Analytics.

I today wrote a put up approximately Facebook Area Insights and Google Analytics Social Tracking, evaluating the options of those visitor-metrics tools, and spotted this disparity however concluded that it was Fb that was getting it wrong, in all probability counting all clicks at the Like Button Social Plugin as Likes, as it was a click the similar button.

I’m starting to assume that it’s Google Analytics that may be developing the misguided numbers, despite the fact that I’m undecided. Once I requested a colleague at Google approximately this, he replied:

Our monitoring code is lovely clear. Any time you name trackSocial, we’ll increment social interplay numbers. That’s it. In the event you merely brought a decision trackSocial with the parameters “foo” and “bar”, a good way to happen on your reports.

To get the Fb like /a far off not like data, we need to combine with the APIs Fb supplies. Following their docs, we applied a bit of wrapper to name trackSocial whilst you like or not like something.

So it will both be that the way in which this little wrapper is built-in for your website online has a bug, or that the in contrast to adventure within the Fb API is incorrectly firing for a few bizarre reason.

So in all probability it’s simply that I didn’t understand how a lot folks “unlike” content material. I by no means do. What approximately you?

Are you the usage of Google Analytics Social Monitoring? Allow me recognize within the feedback what you’re seeing.

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